We all know the awkward feeling when conversation is disrupted by a brief silence. During your next meeting, wait for a pause in conversation and try to measure how long it lasts. There’s a high probability – especially amongst English speakers – it will be one or two seconds max.
Ten years ago, and since, Information Technology Security Professionals developed methods to read the kernel memory of each assigned user account on a computer processor sold by a number of chip vendors.
These developers are not hackers nor criminals, they are researchers working in world government agencies, academia and computer companies.
These are called ‘Meltdown’ and ‘Spectre’.
We all like referrals as they usually convert to sales easily and are the kinds of customers we want to deal with. So how can we use other parties to grow referrals for us? There are two great options here: Endorsement Marketing and Influencer Marketing.
Most business owners measure growth in sales and are excited by higher results. High sales are often confused with success. Sustainable success only comes from generating growth in profit and it is increased profitability that generates more cash, pays for assets and ultimately generates wealth. To ensure profitable growth the measurement of the Key Performance Indicators (KPI’s) of your business is critical.
You run a business and you are committed to its success. You have spent considerable time and effort recruiting a quality team with the right attitude, skill set and industry knowledge. So how do you lead this high quality team to achieve the desired results?
We have all been there. The tradesman who doesn’t show up when he said he would, the call to the service centre that goes unanswered, or the waitress who is checking her mobile and not taking your order.
Increasingly customers are becoming more discerning and have more choice, so how do you improve customer service and your profitability? How do you turn customer interactions into repeat business?
In his book The Roaring 2000s, Harry Dent explains the nature of the product and business lifecycle: its slow initial growth phase; subsequent rapid growth due to strong demand as the product is accepted; slow-down as the market matures and demand is saturated; and then decline as the product is replaced by another or interest in it wanes.