A successful business can only be a master in one of the three crucial areas available. You are either cost leaders, technology leaders or best in class at customer intimacy.
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Everyone likes to feel important. People love interactions that leave them happy, valued and understood. What’s more, people remember the interactions which reward them in this way – and they share these experiences with people they know. Delivering exceptional customer service is your key to winning and keeping your clientele.
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We have all been there. The tradesman who doesn’t show up when he said he would, the call to the service centre that goes unanswered, or the waitress who is checking her mobile and not taking your order.
Increasingly customers are becoming more discerning and have more choice, so how do you improve customer service and your profitability? How do you turn customer interactions into repeat business?
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