If we want to gain long term sustainable profitable growth we need to measure not only what has happened but activities we are now undertaking that will generate results in the future. So what are future performance KPI’s?
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Most business owners measure growth in sales and are excited by higher results. High sales are often confused with success. Sustainable success only comes from generating growth in profit and it is increased profitability that generates more cash, pays for assets and ultimately generates wealth. To ensure profitable growth the measurement of the Key Performance Indicators (KPI’s) of your business is critical.
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Churchill once famously said “However beautiful the strategy, you should occasionally look at the results”.
And there is no better way of doing this than by mastering the art of business execution.
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