The Johari Window was developed in the 1950's to explain how we can be seeing the same thing as someone else but from a quite different perspective.  

Put simply, the Johari Window as applied by nem is a pattern that shows us how all knowledge falls into four quadrants that allow us to accept as a fact that there are things we know and things we do not know! 

This pattern is applied by nem for a number of reasons.

First, we do not pretend we know everything, we respect the fact that most businesses know more than us in their core areas of expertise.

Second, we don't like conventional approaches that create a facade of unrealistic expectations as to what can be achieved.  

 

Third, we agreed that businesses often developed blind spots about their business, employees, clients and markets - and sometimes about their service providers as well.

The firm's structured review process opens up the open arena and we learn from each other. This is the key to identifying the Unique Competitive Advances (UCAs) that will drive the desired outcomes.

This approach ensures businesses get what they WANT by identifying and acting on what they NEED to do as a priority to obtain it.