People are important to the success of a business, whether it is a small business, where it operates almost like a family environment, or a larger business where cultural fit becomes more important. A quality team doesn’t happen by accident and while improvements can be made over the years, there remains a strong emphasis on getting it right at the start.Read More
Consider for a moment why people choose to buy your particular product or service from your specific business. What do you think the reasons are?Read More
Business today is made transparent thanks and no thanks to online sentiment. Customers are relying on online reviews to make purchasing decisions. The current top 5 review sites are Google, followed by Facebook, Amazon, Yelp and TripAdvisor.Read More
Everyone likes to feel important. People love interactions that leave them happy, valued and understood. What’s more, people remember the interactions which reward them in this way – and they share these experiences with people they know. Delivering exceptional customer service is your key to winning and keeping your clientele.Read More
Among the most valuable assets of any business is a well-developed (and up-to-date) database. While many companies focus on growth through new customer acquisition, in reality it costs roughly ten times more to win business from new customers than it costs to convince previous customers to buy again.Read More
What if we said your expenditure per customer could be reduced by a factor of ten? What if we said this could be done with no negative impact on quality, service or customer experience? The key, as you may have guessed, is in generating repeat business.Read More
We all know the awkward feeling when conversation is disrupted by a brief silence. During your next meeting, wait for a pause in conversation and try to measure how long it lasts. There’s a high probability – especially amongst English speakers – it will be one or two seconds max.Read More
Bitcoin is the creation of a brilliant mind.
A powerful activism, designed to bypass the power collectives that control the world's financial system
and the regulators in governments.
Shrouded in anonymity.
It is a crafty mathematical puzzle.Read More
Instead of waiting hours for a transfer or several days for a cheque to clear, Australians will be paid in a matter of seconds, 24 hours a day, seven days a week, 365 days a year.Read More
Ten years ago, and since, Information Technology Security Professionals developed methods to read the kernel memory of each assigned user account on a computer processor sold by a number of chip vendors.
These developers are not hackers nor criminals, they are researchers working in world government agencies, academia and computer companies.
These are called ‘Meltdown’ and ‘Spectre’.Read More
We all like referrals as they usually convert to sales easily and are the kinds of customers we want to deal with. So how can we use other parties to grow referrals for us? There are two great options here: Endorsement Marketing and Influencer Marketing.Read More