VALUE Encounter Program
The VALUE Encounter Methodology recognises the importance of relationships when undertaking business development and networking.
The Methodology categorises relationships into four categories and overlays the relationship status with a business’ traditional grading criteria (e.g. Platinum, Gold, Silver & Bronze).
Different business development strategies are then developed for each of the four relationship criteria, relative to the existing grading criteria.
The VALUE Encounter Methodology has been proven by doctoral research in the business banking sector and is particularly effective in environments where the business development specialists do not enjoy traditional sales or networking approaches AND when undertaking the execution phase of cama.
The VALUE Encounter program consists of a series of training workshops consisting of no more than ten organisations from non-competing industries with multiple representatives. Participants are set tasks for completion between training workshops and report back to the wider group for incorporation into their organisation’s customised VALUE Encounter framework.